This past November of 2018, Think Box Media had the privilege and honor of collaborating with KesselsKramer on the incredible and beautiful “Citizens of Copenhagen” art installation, appearing on the windows of the newly opened CitizenM Rådhuspladsen Hotel.

The initial inspiration to work together on this amazing project came from our success with the CitizenM hotel project on the Lower East Side of NYC. Following the New York City project, KesselsKramer, an independent communications agency with locations in Amsterdam, London, and LA, asked us to handle a similar art installation project for the CitizenM Rådhuspladsen Hotel in Copenhagen, Denmark.

The project, named “Citizens of Copenhagen,” involved the installation of portraits on 150 windows of the newly opened hotel, with the aim of generating popular attention and media buzz. The images themselves consisted of 33 Copenhagen locals who were each personally photographed by Marie Hald. After the photos were taken, Think Box Media printed the images to match the size of the hotel windows. Upon installing each photo into a window, our team installed backlighting to bring the prints to life and make them visible during evening hours.

The Citizens of Copenhagen project was left on display for two weeks, functioning as a public gallery to be enjoyed by all of Copenhagen’s residents and visitors until the official opening of the hotel in December. Watch our video to see for yourself some of the spectacular work our artists produced during the project.

The project’s renowned photographer, Marie Hald, lives and works in Copenhagen and works as a freelance photographer around the world. Hald’s work centers around social issues utilizing both photography and documentary films, and in the past she has won a World Press Photo Award, the Danish Picture of the Year, and other prizes for her work.

Are you looking for large format printing in Manhattan or your area? To learn more about what our brilliant artists can do for your billboard, brochure, or any other graphic design needs, call us today at 212-571-7019 and discover how large format digital printing services in New York can transform your brand’s image.